f your blog is essentially a post-modern diary where you share your deepest, personal feelings about life in a cathartic way, this is not the post for you. However, if you blog (or want to) because you are trying to build or grow your business, read on.

For my presentation at the recent PodcampAZ, I boiled down everything I’ve learned about blogging in the 16 months since launching Convince & Convert into 11 must-dos. You, the readers of Convince & Convert, are what make this blog successful, and I am sincerely grateful for each of you who spends some of your limited time here. I hope I can give back to you (at least a little) by distilling what you’ve taught me about blogging.