Content Strategy: Using Cards To Index, Organize and Structure Websites

One of the alternative careers I’ve considered as a Technical Writer is Information Architecture. Information Architecture is worth considering if you’re attracted to organization of data, for example, indexing, rather than writing. I get a bit tired to typing at times and enjoy other tech comms activities such as analysis, diagramming, and documentation planning. This short article gives some insight into how Information Architecture is used when developing websites. So, for those of who want to retain your writing skills and move into web-facing career, maybe Information Architecture is worth exploring.

From: http://ping.fm/BexuU

How to View YouTube Mobile on Your iPhone

YouTube Mobile can be accessed by visiting m.youtube.com on your phone.

From Alex Chitu, "Google's services have a big advantage: a lot of mobile phones include applications for services like YouTube, Google Maps, Gmail, Google Search. Unfortunately, the native applications are rarely updated, so users miss the new features added to Google's services.

A good example is the YouTube application for iPhone, developed by Apple, which still uses 5-star ratings, doesn't support captions, annotations or search suggestions and offers a single sharing option: email. Google's YouTube application for Android is not much better, even if it's updated faster."

From: http://ping.fm/rQZWD

How To Write Case Study Analysis For Marketing Plans

To prepare your case study analysis, you need to understand the four parts that hold the case study together. Once you have grasped how to structure your case study, you are then in a better position to refine this document and make the sections flow more smoothly from one topic to the next. Your case study should be built around the Situation, Problem, Solution, and Evaluation.

From: http://ping.fm/mZRiO

Is Apple The World's Most Popular Cult?

What’s the first thing that comes to mind when I say Cult? I was offered a job with Apple many years ago and turned it down. They struck me as a bit odd. Think different campaigns were somehow a tiny bit sinister. I couldn’t put my finger on it didn’t buy into it. Later I realized that most successful companies in the Valley are cult-like to some degree. It’s an Us versus Them mentality. Not my cup of tea.

From: http://ping.fm/rfxSP

Google Webmaster Tips: Get Your Site Verified & Increase Your PageRank

Google Webmaster Tools is one of the hidden secrets on Google. Use this to add your site directly to its index, verify that Google sees your site (and sub-domains), and also fix the errors it has identified. Split testing has shown me that sites indexed this way perform better than sites that rely on xml sitemaps. FYI you can also add sitemaps here.

From: http://ping.fm/osWVm

Getting Things Done: How To Make Friday Your Busiest Day

Friday is my busiest day. Most folks power down and go into weekend mode. Not here! Ask yourself, ‘why do I go down a gear on Friday?’, ‘How does this benefit my career?’ Ok, let’s be honest. We do this because others do it. Right? This is a high-risk way to manage your career. You’re letting others determine how you behave. And it damages your career in many, many ways. Here’s an alternative approach.

From: http://ping.fm/Nz0rT

12 Step Plan To Get Started as a Small Business Consultant

Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT.

In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was forced into a consultancy role when I lost my 9-5 job.

Time to learn to hustling and bring in business. Harvard Business Review refers to it as The Hustle Strategy.

From: http://ping.fm/mQcit

How To Write Content For Your Blog Every Day of the Year

In this short video I explain how to create content and to remove the barriers that stop most people from creating content on a daily basis. It’s not difficult but you do need to have a system that lets you maximize your opportunities to create content and reduces the barriers that stop you from doing this. For example, you can create more content for your blog – and generate more business – if you work in batches.

From: http://ping.fm/PNtqz