Using Microsoft Tag on printed materials creates the opportunity for indie and corporate movie companies to increase the ROI on their print marketing efforts.

With Microsoft Tag print advertising can now serve as a real life portal to the online world. Keep an eye out for Microsoft Tag on other print material in your area and for the release of 5:13.

Update: In the June issue of Wired Magazine Microsoft Virtualization promoted an add with a Microsoft Tag.

The Tag built by the Microsoft Virtualization team really demonstrates how the back end of a Tag can make a major impression just as much as the physical design. Once snapped the Microsoft Tag drives you to a very well developed mobile site with an about section and white papers.

The mobile site even allows users to submit their email addresses to receive the white papers by email if they do not want to read the entire paper on their phone.